The biggest impact to building a sustainable competitive advantage is to continuously develop organizational capabilities and to apply them towards reaching goals.


Our model of Workforce Engagement is founded on the following ideas:


  • An accurate understanding of the organizational culture
  • An accurate understanding of individual job characteristics
  • Employees’ understanding of behavioral expectations
  • Alignment of daily decision-making with company strategy
  • Perceptions of fairness as they relate to the organization, management, and general treatment




Managing Job Characteristics is a critical element of structuring an engaging workplace environment. Ignoring its effect will lead to an imprecise and misleading picture of your employees’ engagement level as well as their related intentions to leave the organization.

Too many strategic decisions are based on what we know. Waypoint will introduce a discipline to your organization to uncover what is not known – and critical – to choosing the right direction.